Shiling Town, Huadu District, Guangzhou to build China's leather capital - white stone texture Manufacturer

Shiling Huadu District, Guangzhou City, Town, in leather leather production and trade enterprises with more than 5,000; leather industry, annual production value of more than 100 billion yuan; a daily production of leather products over 1 million, annual production of 400 million, accounting for the country's 1 / 3; leather products daily trading volume of 1 million yuan; Shiling leather goods are sold in 25 provinces (urban) and Southeast Asia, Europe, America and other places, the market share of 60% in Guangdong, China 35%, Europe 50% of middle and low market. Shiling - This old town has become a veritable "China's leather capital." This program we will introduce you Shiling Town is how to build China's leather capital of the.

Huadu, Guangzhou is located in the northern gate is a north-south thoroughfare, plain known as "the provincial capital of the barrier, north-south Guangdong's throat." Huadu's natural resources, human resources are very rich, is the leader of the Taiping revolution, Hong Xiuquan hometown. Since reform and opening, Huadu flourishing, from a less-developed areas became beautiful scenery and excellent investment environment, economic prosperity, and begun to take a modern new city the size of, was hailed as the "Flower Capital."

Shiling Town, Huadu District, meaning the village, the late 70s of last century is still very bleak. A farmer here in Guangzhou educated youth, and occasionally will get its own processing, leather handbags near the train station to sell, did not expect that popular, so he worked as a despotic leather handbags individuals. This will lead to neighboring villagers followed suit, leather processing industry in the local greater and greater influence.

Yee Shan villagers, represented by the first batch of leather on men's mobile business, street to street, access to the lucrative market, and quickly pushed the Shiling the growth of leather industry. To 80 years, Shiling leather processing have been basically good-bye earlier model of the family workshop, a number of raw and auxiliary materials, spare parts industry is also gradually follow-up to form a "front shop, factory," a street of leather and leather products. To the mid-to late 90s, Shiling engaged in leather leather production and operation of the business has reached more than 2,000, leather goods and even the whole town has become a leading industry in Huadu District.

In 2000, the local government strongly promoted the Shiling (international) leather leather city leather leather industrial park construction, to take on industry consolidation push hands; Then, since 2001 to host one-year term of the China (Shiling) Leather leather sections, in order to build Shiling leather goods to the world trade, technical cooperation and personnel exchange platform.

China Light Industry Federation president, Mr. Chen Shineng Shiling about the development of leather goods, seemed very happy. He said: "Shiling leather leather festival year after year has progressed, not only in the output growth rate in sales, but also reflected in that we have our own brand, the brand more and more reflected in our products, quality, grade, style constantly improve, and gradually formed a relatively complete industrial chain, Shiling leather leather in the country's leadership is not in doubt! "

Leather leather goods previous success of the festival so that people are deeply aware Shiling, to get their products in the highly competitive international market, able to permanently occupy their own place, continue to follow OEM old tradition of extensive development has been Shiling leather leather industry can not meet the rapid development of leather industry, leather Shiling is not conducive to the long-term stability and development. How to break this impasse, Shiling people who have found the answer: the rapid development of economic globalization today, leather leather goods industries must be adhere to the "harmony without uniformity" principle, on the one hand integration of the world's advanced design concepts and technical means, and the other and the need to adhere to independent innovation, brand development path.

How to create their own brands, enhance their own brands of international standard? Huadu District secretary of the CPC Pan Xiao pointed out that the Shiling leather leather goods from processing to manufacturing, from manufacturing to create, needs to be done "selling products - sell the brand - selling standard" two major changes.

"The most important is the brand, brand promotion, through a variety of standards and in the world to connect, to really make up our brand, brand make up after the lead the entire leather industry overall."

At present, Shiling has brought together a group of well-known brand, the next few years will focus on supporting Shiling qualified local enterprises bigger and stronger. Had been selected for the development potential of more than 100 large and powerful strength of the business, led by the town directly to help solve enterprises in creating brands, bigger and stronger and the problem areas such as technological innovation, and actively guide the strength of the private sector more emphasis on new technologies, The new brand development, application and innovation, take scientific and technological innovation path of development; also set up special funds to create the brand, positive brand for the enterprise to provide a good financing environment.

It is precisely because of the Shiling Huadu District, conducted a forward-looking leather leather industry, the deployment has attracted a leather industry, heroes have settled down. Guangzhou Zhihao Leather Co., Ltd., is to be Shiling a good investment environment to attract them there. The company's chairman Zheng said: "Originally, Dongguan, now moved to Huadu Shiling. This product first to see their own strength, to do them; second should have invented their own brand." In order to make Shiling leather leather industries are sustained competitiveness Shiling town February 28, 2005 created a cable to send leather Research Institute, which is the first town established by a professional industrial research institutions. Establishment of the Institute cable sent Shiling leather goods brand has a right to establish a profound meaning. It will make government science policy-making staff, to create SME incubation centers, efforts to build industry clusters brand.

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